Basic Info

Tel：+86 177 9980 9663

Email：[email protected]

Age：April 1999

City：Hangzhou

Language：Mandarin (Native); English (Fluent); Cantonese; Japanese (Elementary)

Website：www.huanggaoxiang.xyz

Educational Background

Hong Kong Baptist University

• Bachelor of Media and Social Communication - 3.38/4

  September 2017 - June 2021

  Runner-up in the HKBU Intramural Advertising Competition 2018;

  Academic Award Scholarship 2020 & 2021.

Work Experience

Hangzhou BIOEAST BIOTECH Co., Ltd. & Hangzhou AICHEK MEDICAL Co., Ltd.

• Global Marketing Specialist - Full Time

  October 2022 - Present

• Global Marketing Manager - Full Time

Hangzhou Zhiwei Information Technology Co. Ltd.

• Global Marketing Specialist & Content Creator - Full TIme

  June 2021 - October 2022

  1. Conducted market research, provided marketing campaign and brand building proposals, participated in redesigning the official website, and established the social media operation outline.
  2. Managed overseas and domestic social media operations, including copywriting, poster design, and maintaining regular updates on WeChat Official Account and LinkedIn.
  3. Attended domestic exhibitions, and shot and edited short videos over 10 times.
  4. Produced video materials for marketing activities, including promotional videos, product introductions, product operation guides, and other bilingual videos.
  5. Negotiated and signed contracts with international exhibition organizers and builders, managing the process from initial contact to coordination and promotion. Successfully completed 9 international exhibition projects within one year, ensuring the team exhibited professionally.

• Marketing Assistant - Internship

  March 2021 - June 2021

Projects Experience

• Met with the Ministry of Health (MoH) of Pakistan to establish cooperation with local manufacturers and delivered a speech to public media to promote strategic collaboration between the nations.
• Visited WHO Pakistan to gain insights into the local history and preferences of antibody and antigen development. Conducted research on empowering local manufacturers to develop products tailored to local strains by analyzing gene sequences.
• Served as a temporary project manager at Zhiwei, a medical device company, overseeing the entire sales process of equipment to Japan. Responsibilities included coordinating and participating in all departments from contract drafting and signing, equipment parameter verification, procurement, to shipment.
• Conducted market research and developed brand positioning proposals for the Hong Kong Red Cross, Hong Kong Environmental Ecology Association, and Life Women's Health during undergraduate studies.